CURREX Brings the Keep Going Campaign to the 2026 Flying Pig Marathon

The 2026 Cincinnati Flying Pig Marathon delivered everything runners have come to love about the event: high energy, unforgettable community support, and the kind of atmosphere that keeps athletes coming back year after year. CURREX was proud to be part of it all, connecting with runners throughout race weekend and officially launching the first activation of our new Keep Going campaign.

A Weekend Built Around the Running Community

CURREX kicked off the weekend at the Flying Pig Marathon Expo on Friday and Saturday, where runners, walkers, and spectators from across the country stopped by to get fitted for activity-specific support before race day. Using Volumental 3D scanning technology, we analyzed foot shape, arch profile, and pressure distribution in seconds, helping athletes find the right insole for how they move.

From first-time marathoners to experienced runners chasing personal records, the conversations throughout the expo reflected what running is really about: commitment, consistency, and showing up for yourself day after day.

Supporting Runners at Mile 11

On race day, CURREX sponsored Mile 11, one of the more challenging stretches of the course, where energy and encouragement matter most. Our team cheered runners on as they pushed through fatigue, stayed focused, and kept moving forward toward the finish line.

Moments like these perfectly captured the spirit behind the Flying Pig Marathon and the mindset behind Keep Going. Running isn’t always glamorous. Progress often comes through early mornings, tough training blocks, setbacks, and uncomfortable miles. But those are the moments that define the journey.

The First Activation of the Keep Going Campaign

The Flying Pig Marathon marked the official first brand activation of CURREX’s new Keep Going campaign, a long-term platform celebrating the athletes who continue showing up through every stage of their journey.

Rather than focusing only on finish lines or podium moments, Keep Going highlights the process behind performance: the grind, resilience, recovery, and determination that fuel long-term progress. Whether someone is training for their first race or chasing a new PR, the campaign is built around one simple idea: every step forward matters.

Built for Every Mile Ahead

At CURREX, we believe support matters long before race day. From training runs to recovery walks to the final push toward the finish line, proper support can help runners stay comfortable, reduce fatigue, and keep moving confidently.

The Flying Pig Marathon reminded us exactly why we launched Keep Going in the first place. The running community continues to show what’s possible when athletes commit to progress over perfection, and we’re proud to support that journey every step of the way.