CURREX Becomes the Official Insole of Major League Pickleball
CURREX® PICKLEBALLPRO™ is the Official Insole of Major League Pickleball
Published April 29, 2024 by SGB Media
Kicking off the 2024 professional pickleball season, Major League Pickleball (MLP by Margaritaville) has announced CURREX® insoles as its exclusive insole partner, designating CURREX PICKLEBALLPRO™ as the official shoe insole of Major League Pickleball.
MLP is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. The league’s 2024 schedule features 11 total events across nine states and Washington, D.C., beginning with MLP Atlanta, May 9-12.
The leading brand of sports insoles, CURREX released its pickleball specific insole earlier this year with a design that is tailored to meet the unique demands of the sport while providing a highly personalized fit. Driven by a mutual commitment to the performance, comfort and well-being of athletes, the new partnership strives to create more enjoyable movement and inclusive play for all league players. Every MLP player will have the opportunity to wear CURREX insoles for elevated comfort and performance while growing their careers within the sport.
“As the Official Insole Partner of Major League Pickleball, we are thrilled to embark on this journey of athletic innovation and excellence," said Steve Robinson, Chief Marketing Officer at Foundation Wellness. "Major League Pickleball embodies the spirit of competition and camaraderie, values that resonate deeply with us at CURREX. Through this partnership, we aim to equip picklers with the best in performance insoles elevating their game and enhancing their experience on the court."
CURREX PICKLEBALLPRO insoles feature superior grip, targeted forefoot and heel cushioning plus flexible arch support that comes in three distinct arch profiles. The insoles help absorb shock and support lateral motion for quick on-court movement and more responsive play. Engineered for comfort, agility, and reduced fatigue, CURREX pickleball insoles promote effortless play for professional and recreational athletes alike.
ABOUT CURREX:
Part of the Foundation Wellness family of brands, CURREX is a leading provider of sports insoles designed to enhance athletic performance, comfort, and injury prevention. With a focus on biomechanics and cutting-edge technology, CURREX delivers innovative solutions trusted by athletes worldwide. Follow CURREX on Facebook, Instagram and YouTube.
ABOUT MAJOR LEAGUE PICKLEBALL:
MLP by Margaritaville (Major League Pickleball) is the preeminent team-based professional pickleball league, featuring nearly 100 of the best athletes across 22 teams, a unique coed format, easy to understand scoring, iconic team owners, and the most electric live events and fan experience in the sport. Founded in 2021, MLP named its first-ever title sponsor, Margaritaville, branding the league MLP by Margaritaville in December 2022. For more information on Major League Pickleball, visit the official website and follow MLP on Facebook, X (formerly Twitter), Instagram, TikTok and YouTube.
See the original press release on www.sgbonline.com and www.prnewswire.com.